Yuha Lotus Cho is a Graphic and Visual Designer, currently at Gretel. She is based in New York, United States and Seoul, South Korea. She was previously at Mother Design and No Ideas. She holds an BFA from the School of Visual Arts. She specializes in brand identity, brand strategy, art direction, editorial design, and web design.
Branding, Editorial, Art Direction

In the last few years, the “healthy” soda category exploded—suddenly, refrigerated shelves were teeming not only with juices, kombuchas, and flavored waters, but with trendy, better-for-you, prebiotic “pops” galore. How would standout product Fhirst, stand out? 

 Mother Design set out to strategically reposition Fhirst as the world's first Superfunktional Soda: scientifically designed to boost your mood in the long run, it's soda for those who won’t settle for ordinary. To reinvent what better-for-you could look and sound like, Mother Design sought to bring an intentionally unconventional, differentiating edge—particularly to the can label.
 Type
Case Study Design
Motion Design
Agency
Mother Design

Creative Direction
Mark Sloan, Ryan Adair, Eliot Vredenburg

Design
Kozue Yamada, Morgan Smith, Gonzalo Donoso, Yuha Cho, Iain Acton
Strategy
Katya Lien
 Manage
Danielle Horaineh
Lauren Martinovic
Writing
Betsy Dickerson
Photo
Eric Muton
































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