Yuha Lotus Cho is a Graphic and Visual Designer, currently designing at Mother Design. She is based in New York, United States and Seoul, South Korea. She was previously at No Ideas. She holds an BFA from the School of Visual Arts. She specializes in brand identity, brand strategy, editorial design, web design, and art direction.
Brand Identity, Type Design, Web Design, Art Direction for Woorijip, 2024
Brand Identity, Motion, Editorial Design, Art Direction for New York Film Festival, 2024
Campaign Identity, Campaign Art Direction, Brand Refresh for MarketWatch, 2026
Poster Design for Layer Studios, 2025
Wordmark and Poster Design for Layer Studios, 2025
Motion, Case Study Design, Art Direction for USDC, 2026
Art Direction, Case Study Design, Motion for Fhirst, 2025
Exhibition Identity, Motion Design for Off Menu Magazine X CUE Art, 2025
Wordmark Design, Stationery Design for The Hotel Lemels, 2026
Exhibtion Identity, Type Design, Poster Design for Dan Flavin, 2023
Festival Identity, Cavalry, Art Direction for Charlie Parker Jazz Festival, 2024
Title and Type system Design for Crashing, 2026 WIP


Publication Design for Shot Ready by Stephen Curry, 2025
Book Design for CHAN, Korean Food from Afar, 2024
Publication Design for WINGS by Paul McCartney, 2025
Book Design for Skinning, Heidi Bucher, 2023
Book Design for Junkspace by Rem Koolhaas WIP
Editorial Design for Jina Erica Gift Card, 2024-2025


Art Direction and Set Design for KUDARA Blue Barrier Collection, 2025
Art Direction and Set Design for KUDARA Summer Collection, 2025
Art Direction and Set Design for KUDARA Rose Collection, 2025
Set Design for IAAC 2024 Season Editorial Shoot, 2024