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Woorijip
Instructor: Brankica Harvey

Woorijip is a Korean deli grocery located in the Manhattan’s K-Town, which sells dynamic selection of Korean side dish, “Ban Chan”. The name "Woorijip" translates to "My Home" in English. Chef Heidi aimed to create a place that feels like home for Koreans, offering a sense of warmth to foreigners discovering Korean cuisine.
  The exotic allure of Korean cuisine is expressed through custom lettering created using "Panhwa," a traditional Korean printmaking technique involving carving and stamping. This custom lettering is combined with serif and sans-serif typefaces to capture the unifying force that blends together a variety of "Ban Chan." 




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