Woorijip

Woorijip is a Korean deli grocery located in the Manhattan’s K-Town, which sells dynamic selection of Korean side dish, “Ban Chan”. The name "Woorijip" translates to "My Home" in English. Chef Heidi aimed to create a place that feels like home for Koreans, offering a sense of warmth to foreigners discovering Korean cuisine.

  The exotic allure of Korean cuisine is expressed through custom lettering created using "Panhwa," a traditional Korean printmaking technique involving carving and stamping. This custom lettering is combined with serif and sans-serif typefaces to capture the unifying force that blends together a variety of "Ban Chan." Additionally, a text layout, inspired by the traditional vertical arrangement of Korean menus, is employed to reinforce the cultural essence of the design.

Type
Brand Identity, Web Design

Student Project
At School of Visua Arts

Year
2024