Yuha Lotus Cho
New York Film Festival (2025)
 
Brand Identity, Art Direction
Instructor: Brankica Harvey
New York, as the capital of the world, is a city where people and cultures from various cities come together. The New York Film Festival is a celebrated event that showcases global cinema in the dynamic cultural landscape of New York City.

  The branding for the New York Film Festival is built around the “Circle,” a unifying symbol embodying unity, convergence, and the essence of a capital. This visual system mirrors New York’s role as a global hub, highlighting the meaningful assembly of international films in a city where diverse cultures intersect.


















       


       








       





       





       


       











       











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