62th New York Film Festival 

Type
Brand Identity, Motion, Art Direction

Student Project
School of Visual Arts

Year
2024

New York, as the capital of the world, is a city where people and cultures from various cities come together. The New York Film Festival is a celebrated event that showcases global cinema in the dynamic cultural landscape of New York City. The branding for the New York Film Festival is the “Circle,” 

a unifying symbol embodying unity, convergence, and the essence of a capital. This visual system mirrors New York’s role as a global hub, highlighting the meaningful assembly of international films in a city where diverse cultures intersect.