Fhirst

Type
Case Study Design, Motion

Year
2024

Team: Mother Design
Creative Direction: Mark Sloan, Ryan Adair, Elliot Vredenburg
Design: Kozue Yamada, Gonzalo Donoso, Morgan Smith, Yuha Cho, Iain Acton
Strategy: Katya Lien
Writing: Betsy Dickerson
Managing: Danielle Horanieh, Lauren Martinovic
Photo: Eric Mouton

In the last few years, the “healthy” soda category exploded—suddenly, refrigerated shelves were teeming not only with juices, kombuchas, and flavored waters, but with trendy, better-for-you, prebiotic “pops” galore. How would standout product Fhirst, stand out? Mother Design set out to strategically reposition Fhirst as the world's 

first Superfunktional Soda: scientifically designed to boost your mood in the long run, it's soda for those who won’t settle for ordinary. To reinvent what better-for-you could look and sound like, Mother Design sought to bring an intentionally unconventional, differentiating edge—particularly to the can label.