Exhibition Identity for a visual artist Dan Flavin held in the Brooklyn Museum, New York. Dan Flavin is an American minimalist artist famous for using commercially available fluorescent light fixtures as paint and physical space as drawing paper.

Through a new visual language that transforms space with light, the project draws from Dan Flavin’s belief that “art is ultimately light itself—clear and open.” By embracing the duality of filling a space with light while preserving a sense of openness, typography and graphic elements were developed on a grid, shaped to echo the form of fluorescent tubes.