Yuha Lotus Cho

She is a graphic and visual designer based in New York and Seoul, specializing in brand identity to strategy, editorial design, art direction, and set design. She is currently pursuing her BFA Design at School of Visual Arts.

New York Film Festival
Brand Identity , Art Direction

NYFF showcases global cinema in the dynamic cultural landscape of New York City. The branding mirrors New York’s role as a global hub, highlighting the meaningful assembly of international films in a city where diverse cultures intersect.

Wooriijp
Brand Identity , Art Direction, Editorial Design

Woorijip is a Korean deli grocery located in the Manhattan’s K-Town. "Woorijip" translates to "My Home" in English. Chef Heidi aimed to create a place that feels like home for Koreans, offering a sense of warmth to foreigners discovering Korean cuisine.

Charlie Parker Jazz Festival
Brand Identity, Art Direction, Generative Motion

CPJF follows the philosophy of Charlie Parker, the creator of Bebop, which originated as a rebellion against the commercial and material aspects of jazz. Bebop is characterized by fast tempos and improvisational performances, much like the soaring flight of birds.

Contact

lotuxyuhacho@gmail.com
@lotuxyuhacho
LinkedIn
Writing

Recognition

2025 Young Ones TDC Branding
2024 SVA Top Percentile
2023 SVA Top Percentile

Education

2021-25
School of Visual Arts
2024
Typography Summer School

Experience

2024
No Ideas

Archive Works
Exhibition Catalogue, Type Design, Poster Design +

A collection of works from 2023; the year her graphic design’s allure was first discovered, through 2025 has been curated. The works span diverse scales, ranging from a lettering movie title crafted with cement and an exhibition poster showcasing a custom typeface created with gradient, to a book like a shell.

SLAM JAM: THE PAST IS A DRAFT (WIP)
Exhibition Identity, UI/UX Design, Art Direction

SLAM JAM: THE PAST IS A DRAFT is an open-archive retrospective where visitors navigate SLAM JAM’s design journey through a personalized mobile app. The exhibition becomes both a living manuscript and a blueprint for a printed catalogue, blurring the line between archive and performance. Each interaction leaves a trace, turning the act of viewing into a collaborative gesture of authorship.

KUDARA
Art Direction, Set Design

KUDARA is a Korean cosmetics brand that emphasizes "Innate Beauty." Art direction, set design, image direction and production for the Blue Barrier Collection, which focuses on moisture locking and natural protection.

IAAC Crafts
Set Design

IAAC Crafts is a renowned ceramic brand in Korea. She was in responsible for set design for the Editorial Photoshoot of AND, Dann, Vase collection with Jina Erica Han of Seoul based creative agency JINA ERICA.

Observation from Fixed Position
Publication, Editorial Design

Observation From Fixed Position is a book published by Bricks from the Klin that presents observational phenomena from a fixed standpoint. The book implies the horizontal flow of time to demonstrate how observations from a fixed position can reveal the passage of time.

Skinning: Heidi Bucher
Publication, Editorial Design

Heidi Bucher is a Swiss artist, used a “Skinning” technique—applying liquid latex to memory-filled spaces, then peeling it off to reveal their surface layer. This book guides readers through that experience, created for a French folding assignment.