Yuha Lotus Cho is a Graphic and Visual Designer, currently designing at Mother Design. She is based in New York, United States and Seoul, South Korea. She was previously at No Ideas. She holds an BFA from the School of Visual Arts. She specializes in brand identity, brand strategy, editorial design, web design, and art direction.
Albert Camus wrote about a world that has no built-in order or purpose, and a world that simply doesn't care about us. And yet, humans keep searching for meaning anyway, almost like they can’t help it, trying to make sense of everything around them.
A ready-to-use, consumable object offers a certain comfort. It suggests clarity, resolution, a sense that everything has already been decided. But maybe that feeling of completeness is just an illusion we created – as if we’re mistaken into thinking meaning was fixed from the very beginning.
I am more interested in what remains unresolved. In design that does not fully conclude, that waits to be experienced, interpreted, altered by use. Design that lets you understand things gradually, not by handing everything to you upfront, but by letting you get close to it and discover it yourself.
Projects such as Autoprogettazione, initiated by Enzo Mari, reflect this way of thinking, show that design doesn’t have to be something you just receive and consume, it can be a process you're part of. Where you come to understand the structure, the proportions, and the materials not by being told, but by actually engaging with them yourself.
I do not see design as something to be completed alone. Its meaning, like order itself, feels provisional. Something formed only in the act of use, and re-formed each time it enters a life.