She is a graphic and visual designer based in New York and Seoul, specializing in brand identity to strategy, editorial, art direction, and set design. She is currently pursing her Graphic Design BFA at School of Visual Arts.
lotuxyuhacho
@gmail.com
@lotuxyuhacho
Writing
2021-25
School of Visual Arts
2024
Typography Summer School
Experience
2024
No Ideas
Brand Identity, Art Direction
New York, as the capital of the world, is a city where people and cultures from various cities come together. New York film festival, where films from many different countries converge, stands as a testament to globalization in a city that embodies fusion.
Brand Identity, Lettering, Art Direction
Woorijip is a Korean deli grocery located in the Manhattan’s K-Town. The name "Woorijip" translates to "My Home" in English. Chef Heidi aimed to create a place that feels like home for Koreans, offering a sense of warmth to foreigners discovering Korean cuisine.
Exhibition Catalogue, Type Design, Poster Design +
A collection of works from 2023; the year her graphic design’s allure was first discovered, through 2025 has been curated. The works span diverse scales, ranging from a lettering movie title crafted with cement to an exhibition poster showcasing a custom typeface.
Brand Identity, Art Direction
Charlie Parker Jazz Festival is one of New York's historically rich summer jazz events. It follows the philosophy of Charlie Parker, the creator of the new jazz genre, Bebop, which characterized by fast tempos and improvisational performances like birds.
Exhibition Identity, UI/UX Design
SLAM JAM: THE PAST IS A DRAFT is an open-archive retrospective where visitors navigate SLAM JAM’s design journey through a personalized mobile app. The exhibition becomes both a living manuscript and a blueprint for a printed catalogue, blurring the line between archive and performance. Each interaction leaves a trace, turning the act of viewing into a collaborative gesture of authorship.
Book, Editorial Design
Heidi Bucher is a Swiss artist known for her "Skinning" technique, in which she applies liquid latex to places or objects filled with her memories, then peels it off to reveal the surface layer. This book is designed to guide readers through a "Skinning" experience, following an assignment that required French folding.
Book , Editorial Design
Observation From Fixed Position is published by Bricks from the Klin, presents observational phenomena from a fixed position. I re-design a book that invites readers to reflect on how a fixed position can reveal the passage of time.
Set Design
IAAC Craft is a renowned ceramic brand in Korea. I was in responsible for set design for the editorial photoshoot of 2024 Editorial Photoshoot with Jina Erica.
Art Direction, Set Design, Img Direction
KUDARA is a Korean cosmetics brand that emphasizes "Innate Beauty." Art direction, set design, image direction and production for the Blue Barrier Collection, which focuses on moisture locking and natural protection.